Your external B2B sales team for new markets, complex deals, and new clients

We find target companies, reach the right decision-makers, run the negotiations, and hand over deal-ready clients.

170+companies
11+languages
5%guaranteed in the contract
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  • In the contractResults guarantee: 5% of the target list.
  • NDASigned before any commercial information is shared.
  • Demand analyticsWe build target lists from purchase-readiness indicators.
  • 170+companies have already trusted us with their sales.

Our clients

Major brands trust uswith their sales

Magnum
Lamoda
Freedom Bank
Europharma
COTY
Lavazza
Korzinka
EFES
Hamkor Bank
Rollton
Valio
UPNK
IAPBE
Uzbekistan Franchising Association
Central Asian Franchising & Business Expo
ESCO Pharm
eurasia36.kz
XI CHEN GROUP

Why AXCEND

Why companiestrust us with their sales

01

We sell complex B2B products

We get to the heart of things fast and explain complex products in plain language.

Complex products
02

Experienced reps only

Our reps average 7 years in sales. They know exactly what matters to the client.

7 years' experience
03

Transparency

We agree on the reporting format at the start; every client is handed over with the full context of negotiations.

Qualified clients only
04

Consultative approach

Before launch, we study your market, competitors, and target audience.

Research before launch
05

We see demand early

We use professional market-intelligence systems. We find companies where demand is already forming and reach them first.

Demand indicators · first approach
06

Nothing off the shelf

Our reps guide the conversation along a proven structure instead of reading a memorized script. It's one of the key things that set AXCEND apart.

Structure, not a script

Team

Who's accountablefor your results

Gulnazira Sagitova
Gulnazira Sagitova
Founder & CEO
15 years in B2B sales; launched external sales teams in 7 CIS and MENA countries.
Alyona
Alyona
Regional Director
7+ years as a regional director in B2B and B2C. Over 19 years in sales.
Dmitry
Dmitry
First-Line Team Lead
Over 5 years in B2B sales; first-line team.
Aisylu
Aisylu
Senior Manager, Central Asia
18 years in B2B sales: complex products and international deals.
00

Project kick-off

The project begins once the contract is signed and the invoice is paid. Before the first call comes a preparation stage — and everything that follows depends on it.

01

Dossier and market analysis

Sales start with an analysis of the market and your current offer. We break down the product itself, the competitors, the demand, and where the offer stands among the alternatives. Then we pinpoint exactly which companies buy a product like this — by industry, size, and business situation. Everything that follows builds on this analysis.

Stage outcomeResearch that makes your product clear and sellable — before the first call is ever made.
02

Building the target list

With a clear picture of the target companies, we build the list. We use professional systems that analyze markets and companies' digital behavior — tracking buying signals, interest in specific solutions, and other indicators of demand. This lets us include only companies for which the offer is genuinely relevant.

Stage outcomeA list of companies where demand for your product has already taken shape.
03

Reaching the decision-makers

We approach every company on the list already understanding its situation, so the conversation with the owner or a senior executive is grounded in the specifics of their business and gets to the point from the very first minute. This is where all the earlier analysis pays off: the message lands with the right person, for a reason that makes sense to them. We don't set call quotas — what counts is the precision of every contact.

Stage outcomeDecision-makers receive well-prepared outreach that prompts them to keep the conversation going.
04

Presentation and negotiations

Negotiations are where everything gathered so far comes together. The person speaking for AXCEND understands both your product and the other side's business, so the conversation runs at a professional level — no memorized scripts. We keep it going for as long as it takes, until the prospect fully understands the offer and can weigh what it means for their business. Good negotiations take time, and we're willing to invest it.

Stage outcomeYour future client makes an informed decision, having fully understood the offer.
05

Handover of a deal-ready client

We take negotiations to the point where the person understands the offer and wants to discuss the details with you personally. That's the client we hand over.

Stage outcomeYou get a deal-ready client who is waiting to talk to you.

The AXCEND difference

A guarantee of no less than

5%
5%

If the project ends below 5%, we run it again — entirely at our own expense.

This commitment is written into the contract.
We take a project only when the demand forecast is confirmed, which is why some enquiries are declined.

Case studies

170+ companies trust uswith their sales

we've helped dozens of them enter
new markets — the CIS, the UAE, Europe, and South Korea.

A-Promstal
Case study · Structural steel

A-Promstal → cold outreach and new client acquisition

89
deal-ready clients
63.6%
conversion to deal-ready clients
Uzbek trading company
Case study · Wholesale trade

Uzbek trading company → sales in Kazakhstan

51
wholesale and retail clients
37.4%
conversion to video meetings
Bulk building materials supplier
Case study · Building materials

Crushed stone, sand, and gravel supplier → Central Asia

39
contracts signed
28.2%
conversion to interested prospects
Armenian pharmaceutical distributor
Case study · Pharma distribution

Armenian pharmaceutical distributor → sales across the CIS

21
trial batches delivered
41.2%
conversion to interested prospects
Kazakhstani building materials manufacturer
Case study · Manufacturing

Kazakhstani building materials manufacturer → sales across the CIS

39
sales
32.5%
conversion to video meetings
Zdorovoe Pitanie
Case study · FMCG

Zdorovoe Pitanie snack bars → customer base growth in Russia

120+
new repeat customers
5 mos.
as their external sales team
Uzbekistan Franchising Association
Case study · Trade shows & franchising

Uzbekistan Franchising Association → trade show in Tashkent

79
interested attendees
26.3%
conversion to interested prospects
Medical Dubai
Case study · Healthcare

Medical Dubai — medical equipment supplier → MENA

148
deal-ready clients, UAE
AR+EN
negotiation languages
scroll sideways

We will look into your case and tell you what result is realistic.

Testimonials

What clientssay about AXCEND

I spent a long time debating whether to outsource sales at all. They set up B2B cold calling so well that our conversion to site surveys nearly doubled within the first month.

Andrey
Andrey
Director, Stroimat

I was looking for an ordinary call center, and they ended up rebuilding my whole funnel — dug down to the USP, put together a sales proposal, and built a landing page. The customer journey now runs like clockwork: we call, they look us up, it all makes sense, they buy.

Elena
Elena
Deputy Director, Zdorovoe Pitanie

They helped us with sales across Kazakhstan and the whole CIS, plus rebranding and packaging the offer for specific countries. We still work with their consulting team and call center to this day.

Sabit Tursunov
Sabit Tursunov
Confectionery manufacturer, KZ

Industries & geography

AXCEND is whereyour clients are

We help manufacturers from China, South Korea, Turkey, and Europe enter the CIS and MENA — and CIS companies expand into the UAE, Europe, South Korea, and the wider Middle East.

Sales in the client’s language
native speakers of 11+ languages
Industries
ManufacturingIndustrial equipmentBuilding materialsLogistics & foreign tradeRolled steelIT & SaaSWholesale tradeSpecialty chemicalsMedical devicesPharmaceuticalsEnergyAgriculture & agribusinessFMCGPackagingElectrical equipmentTelecom

FAQ

Questions,answered

Didn't find your answer? We'll cover it in a free 15-minute call.

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How long does it take to launch sales?

The project starts once the contract is signed and the invoice is paid. The first stages — the dossier, an audit of your offer, and building the target list — take a few days, after which our reps begin daily calls. The first deal-ready clients usually appear within the first few weeks of work.

What languages do you sell in?

More than 11 languages. Our reps are native speakers of Russian, Kazakh, Uzbek, English, Arabic, German, and others. For each market we assign a salesperson who speaks the client's language and understands the local business culture.

Which countries can you call into?

The entire CIS (Kazakhstan, Uzbekistan, Kyrgyzstan, Armenia, Georgia, Azerbaijan, Russia), as well as the UAE, Turkey, Europe, and South Korea. We help companies enter the CIS from abroad — and CIS companies expand into international markets.

How do you hand over clients?

We hand over only deal-ready clients: those who understood the offer and agreed to discuss the deal with you directly. Each comes with the conversation context, and the handover procedure is fixed in the contract.

Why don’t you take the deal all the way to signing?

We take negotiations to the point where the client understands the offer and is ready to discuss the deal. The further steps belong to the legal and commercial domain of your company: an external contractor has no authority to sign a contract on your behalf or to change its terms, since price, discounts and delivery arrangements lie within the competence of the owner and are agreed by the lawyers of both sides. There is also a second reason. In major B2B deals the final decision is made in personal negotiations with the principal, because the buyer needs to understand who they will be working with. For this reason the concluding stage remains with your side: a prepared counterpart comes to you, and the subject of the conversation is the terms of cooperation.

Where does the contact list come from?

We don't buy ready-made cold-call lists. We build the list ourselves using demand intelligence systems — finding companies that already need a product like yours.

Do you work under a contract and an NDA?

Yes. All work is done under a contract with agreed targets and a defined scope of responsibility. On request, we sign an NDA before any commercial information is shared.

What determines the cost?

The price depends on the market, the size of the target list and the languages of negotiations. We give an exact calculation after discussing your product on a free 15-minute call.

How can you guarantee this?

The guarantee is based on statistics. In a mature market, a clear product presented to the buyer in their own language yields a predictable share of deals from the target list. This pattern is stable, and our working model is built on it. That is why every project starts with an analysis of the product and the market: if the calculated forecast does not support the guaranteed level, we decline the project. The risks of the business itself remain with the owner, while we take responsibility for our part of the work: if the target is not reached, we continue at our own expense, and the funds invested in sales are not lost.

Why not guarantee more?

The guaranteed percentage is derived from the same statistics: it is the share of deals confirmed by the calculation on the target list. Everything above that level depends on factors on the business side: the product, pricing, terms and the speed of working with the handed-over clients. These matters lie within the competence of the owner, and entrepreneurial risk is natural there: no contractor can guarantee the success of another company’s product or business model. Therefore we guarantee what lies within our area of responsibility, namely a predictable share of deal-ready clients and the safety of the funds invested in sales.

Can we start with a pilot project?

Yes — you can start with a trial or pilot project. It lets you test demand and your offer on a limited list before launching your external sales team at full scale.

How will I see the progress?

We agree on the reporting format and frequency at the start of the project. In the course of the work you see the state of the target list: which companies are being worked on and which are in negotiations. Every deal-ready client is handed over with the full context of the conversations held.

How do you ensure quality on every call?

Only experienced reps — averaging 7 years in sales — work on your project, guiding each conversation along a proven structure built on an audit of your offer. Calls are monitored, and the approach is refined as the project progresses.

15-minute call

Bring in an externalB2B sales teamwithout hiring

The initial consultation is free. Leave your name and number — we'll call you back within one business day.

  1. 01
    You submit a request

    Your name and contact details — nothing else to fill in.

  2. 02
    We call and listen

    15 minutes: we ask about your product, market, and goals.

  3. 03
    We show you the plan

    What results are realistic and how the work will be structured.

We call once, no mailing lists. On request we work under NDA and never share your data with third parties.

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